TfL: Every Report Helps Build a Picture

Women's testimony slowly unveils a Tube harasser's face in a new digital spot from VCCP.

Directed by Duane Hopkins of Pulse Films, the film aims to get more women to report sexual harassment they experience on the London Underground where, apparently, 90% of such incidents go unreported.

To do this, they have created an ad that runs across VOD, online, and social. In it, a man with a pixellated face leads a board meeting. Women provide a voiceover report of attacks they've experienced on the Tube, with every added comment making the pixallation finer and finer until his face is revealed and the Police arrive.

Click here to see more of TfL's best ads, as selected by shots.