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James Wellbeloved – James Wellbeloved: Mega City

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Pet food manufacturer James Wellbeloved has launched its first advertising campaign with this touching animated tale.

Created by AMV BBDO, Mega City tells the story of Young Jack and his faithful little dog, Harry, as they busk to earn enough money to buy Jack a new bike. But that's not key to his happiness.

Set to a cover of Fleetwood Mac’s Landslide, the spot is reminicent of 2015's Coca-Cola: Man & Dog by Wieden+Kennedy

againstallodds directed the film through Passion Pictures.

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