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Although International Women's Day has been officially recognised since 1911 (happy 106th birthday!), it is in the social media age that it has really taken off, with every agency clamouring to show its feminist credentials. Luckily, we're here to take you through the 10 best pieces of work that make glory out of girl power.

 

1. Western Union: The Race Is On

A spot by mcgarrybowen, which we named a Hot Shot in our article about it, sees women across the world running to be the first in high-profile positions like first US president or first person on Mars. On your marks, get set, go!

 

2. Microsoft: #MakeWhatsNext

Microsoft and m:united//McCann manage to make what is essentially them negging on a lot of little girls into a powerful statement about the lack of women in STEM subjects. Girls are shown images related to world problems they want to solve via AR, then told they're unlikely to solve them due to a lack of women in relevant fields.

 

3. UN Women NC Australia: Empower a Woman, Empower a Nation

UN Women Australia have this year teamed with BMF to create an advert in two parts. In the first, women show photos of family members who fought against gender stigmas. In the second, women still facing the problems overcome by these women are shown on screen to create an ad that's celebrates what we have achieved while showing us how much we still have left to do. See more about this ad in our article.

 

4. Famous 5 Foundation: 150 Bold Women

150 bold women

Feminist foundation Famous 5 team with Critical Mass to create a website celebrating famed female Canadians. As well as making a site that shows you these women, they have also developed a Chrome app that will show the details of one of these great women every time a new tab or window is opened.

 

5. UBS: Driving Change Through Diversity

Although for most International Women's Day is one of celebration, the worries and anxieties of the other 364 days don't just go away. Publicis London show this with an ad that just consists of women's questions and worries about their careers over an empowering song by singer Joss Stone. (Read more from us on this ad here)

 

6. Tory Burch Foundation: #EmbraceAmbition

Celebrities rally together in Laird+Partners' campaign for the Tory Burch Foundation, which aims to support female entrepreneurs. Starring famous faces like actress Gwyneth Paltorw, gymnast Gabby Douglas and businesswoman Sheryl Sandberg among others, #EmbraceAmbition asks women to sign a digital pledge and be proud of their ambition.

 

7. JWT: #JWTeenTakeOver

As much as International Women's Day is about celebrating womanhood, it's also about inspiring and encouraging the next generation to succeed. Which explains why JWT London has handed over its social channels to four girls aged 15 and 16 from Streatham & Clapham High School. Check out the agency's Facebook and Twitter pages to see what the girls have been posting about and which issues they feel are most important today. The initiative will last for two weeks and follows on from JWT's Young Tribes programme from last year.

 

8. MANTERRUPTION

Most people will remember how US president Donald J Trump constantly interrupted when Hilary Clinton during the first presidential debate. And yet the issue of men interrupting and belittling women is a problem felt around the world. Which is why BETC Sao Paolo released a video to promote the Woman Interrupted app - available in the Google and Apple stores. 

 

9. Women's Aid: Mind Games

WCRS has teamed up with Women's Aid and released a cryptic crossword to highlight the hidden signs of domestic abuse. Printed in yesterday's The i and The London Evening Standard newspapers, readers would have realised that all of the words referred to psychological and emotional abuse - which was only explained in today's edition. The impact? To show that emotional abuse is much harder to spot than physical violence.

 

10. Profiles without Gender

Responding to research that less than a quarter of CEOs are made up of women, Wunderman Buenos Aires created a free plugin Google Chrome extension to mask the name and gender of job applicants via Linkedin. The idea behind the campaign is that recruiters will instead focus on the skills and capabiltiies of applicants rather than hire them based on their gender. To find out more, visit the website. 


Check out the rest of the site for more International Women's Day coverage, including this piece featuring leading industry women asking 'is enough being done to promote gender equality?'

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