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Jose Cuervo Tequila – Jose Cuervo: Last Days

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Jose Cuervo today launched a new campaign, the TV spot element of which is directed by Rattling Stick's Ringan Legwidge through CP+B Los Angeles. The two-minute film, called Last Days, aims to encourage people to celebrate the moment and depicts an end-of-days event which some use to simply embrace the now because, as the campaign tagline suggests, Tommorow is Overrated. 

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