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Yorkshire Tea – Yorkshire Tea: Where Everything's Done Proper

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There's a right way to do something and a wrong way. But then there's also the proper way - as this new caign for Yorkshire Tea by Lucky Generals proves.

Made up of three spots, the comedic Where Everything's Done Proper series sees a host of famous Yorkshire-born faces doing their bit to ensure the smooth-running of the tea giant. 

 

 

Directed by Si & Ad through Academy Films, the spots see The Kaiser Chiefs rocking out live for the company’s on-hold music; Sir Michael Parkinson on hand to interview job applicants; while Olympic triathletes Alistair and Jonny Brownlee act as cross country couriers.

 

 

The caign marks the agency's first work since winning the Yorkshire Tea account in 2016.

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