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AA Charitable Trust/Think!: Designated Driver
Don't underestimate the danger of texting when driving. It's as bad as drink driving, says adam&eveDDB.
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Credits
powered by
- Production Company Outsider
- Sound Design 750mph
- Editing Company Work Editorial
- Post Production Framestore
- Editor Bill Smedley
- Director of Photography Alex Melman
- Art Director Jon Farley
- Copywriter Alex Lucas
- Agency Producer Lucie Georgeson
- Executive Creative Director Ben Tollett
- Director James Rouse
- Producer Benji Howell
- Sound Designer Sam Ashwell
- [group] Creative Director Richard Brim
Show full credits
Credits powered by
Credits
powered by
- Production Company Outsider
- Sound Design 750mph
- Editing Company Work Editorial
- Post Production Framestore
- Editor Bill Smedley
- Director of Photography Alex Melman
- Art Director Jon Farley
- Copywriter Alex Lucas
- Agency Producer Lucie Georgeson
- Executive Creative Director Ben Tollett
- Director James Rouse
- Producer Benji Howell
- Sound Designer Sam Ashwell
- [group] Creative Director Richard Brim
Considering that distracted driving casualties have increased by 24 per cent since 2011, the AA Charitable Trust supported by Think! has created this clever PSA.
Created by adam&eveDDB, the commercial highlights the underrated danger of texting whilst driving when compared with the well-known dangers of drink driving.
The spot was shot by James Rouse through Outsider and launches online today although it will be in cinemas from Friday.
Connections
powered by
- Agency adam&eveDDB
- Editing Company Work Editorial
- Post Production Framestore
- Production Outsider
- Sound Design 750mph
- Agency Producer Lucie Georgeson
- Director James Rouse
- Director of Photography Alex Melman
- Editor Bill Smedley
- Executive Creative Director Ben Tollett
- Group Creative Director Richard Brim
- Producer Benji Howell
- Sound Designer Sam Ashwell
Unlock this information and more with a Source membership.
