Ferguson joins Believe

Believe Media has signed Kathryn Ferguson, who is currently the resident film director at London-based department store Selfridges. Ferguson will remain in her position at the store but will be represented by Believe exclusively in the United States. In addition to her work as a director, Ferguson is also a fashion film research fellow at the London College of Fashion, as well as a visiting practitioner at Central Saint Martin’s College of Art & Design and the Royal College of Art. Ferguson has made many short films and commercials for international brands such as Air France, Dove, Nike, Sony, fashion designers and other notable artists such as Lady Gaga, architect Zaha Hadid, as well as designers Stella McCartney and Bella Freud.