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With little under two weeks to go until the New England Patriots take on the Atlanta Falcons in Super Bowl LI, TurboTax has unveiled who the celeb star fronting its campaign is, Humpty Dumpty.

Created by Wieden+Kennedy Portland, the above teaser marks the brand's fourth consecutive year on the Super Bowl. Directed by Ivan Zachariás, the spot sees Mr Dumpty have a great fall. Fortunately, however, all the king’s men do manage to put Humpty back together again.

 

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