Radio Mercury Awards: Anything is Possible

Generally speaking, most advertisers would try and steer clear of hitting an elderly relative in the face with a frying pan. However this isn't so in this call for entries video for the Radio Mercury Awards.

Created by Highdive to promote the upcoming event, the spot On Radio Anything is Possible, playfully shows how, on radio, blending a hamster and shooting your toes off don't necessarily have to result in calls to the authorities.

Produced by Cutters Studio and helmed by Brian Broeckelman, the spot aims to promote the award show which honours outstanding radio created by agencies, production companies, radio stations and students. This year’s contenders will compete for up to $84,500 in cash prizes, including the $50,000 Best of Show prize.