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Meat & Livestock Australia – MLA: Celebrate Australia with a Lamb BBQ

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Meat & Livestock Australia (MLA) return to our screens to remind viewers to celebrate Australia Day in the most Australian way possible - with a barbecue, in this new spot by The Monkeys.

Produced by Plaza Film and helmed by Paul Middleditch, the spot is a celebration of the multicultural heritage of Australia with the help of some famous faces, including Olympic sprinter Cathy Freeman, rugby player Wendell Sailor and cricketer Adam Gilchrist.

MLA courted controversy with last year’s Operation Boomerang for their mocking of vegans – which they playfully hint at in this year’s offering.  

 

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