Credits
powered by- Agency Chemistry
- Production Company H2 Films Ireland
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Credits
powered by- Agency Chemistry
- Production Company H2 Films Ireland
- Post Production Windmill Lane
- Editor Vinny Beirne
- Editor Lee HickeY
- Director of Photography Ian Murray
- Art Director Adrian Fitz-Simon
- Art Director Hugh O'Connor
- Art Director Fabiano Dalmacio
- Copywriter Mark Tuthill
- Agency Producer Conor McGuinness
- Director Keith Hutchinson
- Producer Adam Sherry
- Producer Sarah O'Carroll
- Creative Director Emmet Wright
- Sound Designer Locky Butler
Credits
powered by- Agency Chemistry
- Production Company H2 Films Ireland
- Post Production Windmill Lane
- Editor Vinny Beirne
- Editor Lee HickeY
- Director of Photography Ian Murray
- Art Director Adrian Fitz-Simon
- Art Director Hugh O'Connor
- Art Director Fabiano Dalmacio
- Copywriter Mark Tuthill
- Agency Producer Conor McGuinness
- Director Keith Hutchinson
- Producer Adam Sherry
- Producer Sarah O'Carroll
- Creative Director Emmet Wright
- Sound Designer Locky Butler
Irish creative agency Chemistry has created a daring campaign for the The Irish Cancer Society featuring a sensitive film directed by Keith Hutchinson through H2 Films.
The spot opens arrestingly with a host of real-life cancer survivors stating that they want to get cancer. Playing on the double meaning of ‘get’, the script catches the attention and – along with the shocking prediction that by 2020, the disease will affect one in two of us – raises awareness of the need to fund ongoing research.
The campaign kicked off with four, unbranded, 10-second TV teaser ads with a voice-over announcing the line, "I want to get cancer," these provoked speculation until the whole campaign was launched with the 40-second TV spot, supported by outdoor, press and radio.
Connections
powered by- Agency Chemistry
- Post Production Windmill Lane
- Production H2 Films Ireland
- Agency Producer Conor McGuinness
- Copywriter Mark Tuthill
- Creative Director Emmet Wright
- Director Keith Hutchinson
- Director of Photography Ian Murray
- Editor Vinny Beirne
- Producer Adam Sherry
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