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Hyundai – Hyundai: Boxes

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Chris Palmer directs a jaunty spot created by Innocean UK for Hyundai's new Click To Buy online car buying service.

Riffing on the Amazon generation's familiarity with exciting purchases arriving at one's door in the familiar buff cardboard packaging, the film features a mix of different types of folk in various typical British dwellings, all gleefully receiving delivery of outsized cardboard boxes that have been ‘parked’ where a real car would be.

It’s not until the end of the spot, when a box is finally opened, that a shiney new Hyundai is revealed.

 

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