Kuri: Parrot; Robot; Virtual Reality; Bianca

Kuri – Kuri: Parrot; Robot; Virtual Reality; Bianca

Credits

Production Company Caviar LA

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Credits

Production Company Caviar LA
Editing Company Cut+Run Los Angeles
Visual Effects Ntropic (Los Angeles)
Editor Andy Green
Director of Photography Tim Hudson
Art Director Turner Johnson
Art Director Jacob Hellstrom
Copywriter Dom Haury

Copywriter Mads Krogh
Agency Producer Sophia Pellicoro
Executive Producer Jasper Thomlinson
Chief Creative Officer Mike McKay
Director Zach Math
Producer Brian Etting
Creative Director Chad Leitz
Post Producer Deanne Mehling

Sound Designer Chris Konovaliv

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When thinking about introducing robots in to our homes, many people picture the dystopian society often portrayed in films like The Terminator and The Matrix.

Launching this week at CES, the global consumer electronics and consumer technology tradeshow, Kuri is a home robot built by Redwood City-based Mayfield Robotics. The robot acts as a home security system-cum-entertainment hub among other abilities and, for now at least, doesn't seem to have any plans for human enslavement.

Created by Eleven, this new campaign, which is made up of four spots, Parrot; Robot; Virtual Reality and Bianca, showcases some of the little automaton's abilities while painting him a little more Wall-E and a little less Skynet.

The campaign, produced by Caviar and helmed by Zach Math, will play across digital networks, and will be promoted through social posts and podcast influencer partnerships as well as on a dedicated website, created by the agency also.