JWT Keep HSBC Moving On

JWT London has created a campaign titled Onwards, to showcase HSBC’s new forward-thinking products – a one-day mortgage approval service, voice ID for telephone banking, fast balance checking without logging in and personal loan top-ups available on your mobile.  

Launching today, the integrated campaign includes a TV spot, outdoor, press, social and digital activations that largely express the idea of progress by following individuals on their onward journeys – for example, a poster shows a man on a US road trip who needs a speedy loan to fix his bike (below).

Set in New Zealand, the cute TV spot (below) demonstrating voice ID tech, was directed by Louis Sutherland through The Sweet Shop. It relates the story of a young lad trying to gain access to his friends’ secret den in the woods. After a few unsuccessful attempts to provide the right password, he receives a text telling him to use just his voice to gain entry; and, accompanied by the dulcet tones of a Kate Winslet voiceover, the secret den turns out to be even better than imagined.