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McCann Worldgroup Romania, in collaboration with ROM chocolate brand, has launched ROMBOT: the first artificially intelligent ambassador.
Following negative global media coverage about Romanians in recent years, ROM – makers of the traditional chocolate bar wrapped in the national flag – wanted to find unbiased voices to show the world the true colors of Romania and boost the country's tourism. So, McCann Romania created ROMBOT, a learning machine that's currently gathering info from nationals about what makes their country worth visiting.
See the launch film here...
Romanians were invited to visit a website and chat to ROMBOT, who poses hundreds of questions about the Romanian way of life, including its food, music, sports and cool places to visit. The crowdsourcing has proved a huge success, with ROMBOT so far garnering close to 1 million answers in the site’s first few days.
At the start of 2017, once it accumulates enough information, ROMBOT will be ready to fulfil its ambassadorial duties and answer any questions asked by foreigners wanting to find out more about the country.
For the time being, ROMBOT is still learning from 19 million Romanians and encourages you to wait for the process to advance till it's ready to be enjoyed by English speakers here.
Ioana Filip, ECD MRM//McCann Romania, says, “We kept the friendly user experience of a chatbot, but ROMBOT’s programming algorithm works exactly the other way around – it gets information about Romania from Romanians and will later on learn to answer questions from foreigners. The ROMBOT is a national experiment meant to bring people together to define our true values. We were aware that people might teach it bad things, but it turns out we were very wrong. People took it seriously and taught the ROMBOT valid information about who we are and what defines us”.
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- Agency McCann Erickson Romania
- Chief Creative Officer Catalin Dobre
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