Ride Santa’s Sleigh with Samsung & HERE BE DRAGONS

On the night before Christmas, most of us can finally relax, knowing that we have sorted out our presents and have finished up with our work commitments. However, for Father Christmas, it’s the busiest time of the year as he has to trek across the globe in his reindeer-drawn sleigh and deliver presents to each household before dawn breaks.

Now, you can join Santa on his epic mission around the world thanks to Wieden + Kennedy Portland’s newly-released VR experience, The Night Before, through Samsung VR.

Take a seat alongside Santa Claus as he prepares himself in his North Pole warehouse and then sit back as you pass the Egyptian Pyramids and fly through space. The experience does a good job of capturing the sensation of travelling, without the effects of motion sickness.

“The Night Before feels like a defining moment in cinematic and narrative storytelling for virtual reality, and we’re very proud of how Nima Nourizadeh and team – through Wieden + Kennedy Portland’s charming story – captured the magic and spirit of Christmas,” said Patrick Milling-Smith, partner and president at HERE BE DRAGONS, the VR production studio behind the experience. “We hope that intertwining the wonderment of VR with our version of Santa’s busy night creates a timeless experience for all ages to enjoy.”

And for those who wish to experience it in person, The Night Before is currently on display in LA’s retail complex The Grove and in New York’s Herald Square or Manhattan’s Samsung 837 building. Click here to find out viewing dates.