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Continuing C4's committment to feature more diverse voices on TV, the broadcaster has released a series of idents from its in-house creative agency, 4Creative.

Helmed by Barry Dyer, the spots rely on 17 different people from all walks of life to introduce the channel's next programme. Featuring Divina the drag queen, a Year Four class from the Isle of Man and a man from a learning disability centre among others, all the characters reveal their relation to the number four in their segment.

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