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EDEKA: Time
Time is the best gift you can give this season, says Jung Von Matt/Alster in lighthearted seasonal spot.
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Think back to last year's Christmas ads and you may remember there was a new contender thrown into the mix...
No, not Currys' - one, that emerged for German supermarket Edeka from Jung von Matt/Alster. Although it was slightly morbid and saw a grandfather fake his own death in a bid to reunite the family in time for Christmas...
This year's spot is a slight change in tone, instead adopting a similar message to Sainsbury's and reminding families that time is the best gift you can give this season.
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- Agency Jung von Matt/Alster
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