HP: Keep Reinventing
AMV BBDO transforms sound into colour in this heartfelt spot about sibling friendship.
Credits
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- Production Company Academy Films
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Credits
powered by
- Production Company Academy Films
- Sound Design 750mph
- Post Production The Mill London
- Art Director Jay Philips
- Copywriter Neil Clarke
- Agency Producer Verity Elvin
- Director Seb Edwards
- Producer Ben Roberts
Credits
powered by
- Production Company Academy Films
- Sound Design 750mph
- Post Production The Mill London
- Art Director Jay Philips
- Copywriter Neil Clarke
- Agency Producer Verity Elvin
- Director Seb Edwards
- Producer Ben Roberts
The relationship between brothers is something that can't be replicated.
In a new spot for HP, AMV BBDO highlights this friendship by focusing on two siblings, Zac and Rich, to promote the brand's new Spectre x360 laptop and its recording capabilities.
In the spot, Rich is deaf but attends gigs with his brother who's a musician. By the end of the spot, helmed by Seb Edwards, Zac gifts his brother so that he can visually appreciate sound - which suitably ties in with the launch of the brand's designated website and app, Sound in Colour, which transforms any noise into a piece of artwork.
Connections
powered by
- Agency AMV BBDO
- Post Production The Mill London
- Production Academy Films
- Sound Design 750mph
- Art Director Jay Philips
- Copywriter Neil Clarke
- Director Seb Edwards
- Producer Ben Roberts
Unlock this information and more with a Source membership.
