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IQ – IQ: Charter

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In a warning from Swedish agency Forsman & Bodenfors, director Tomas Mankovsky has created a shocking spot to showcase the effect that holiday boozing can have on the family.

Created for Swedish drinking awareness organisation, IQ, the spot - shot in an interesting and unusual first person perspective - reminds Swedes to not get as loose as they might be tempted to, especially when their kids are around. 

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