Sainsbury's: The Greatest Gift

With Christmas Day edging closer with every day that passes, it's no wonder that the season induces stress in some people. What with the presents, cooking and hosting to take care of...

However, AMV BBDO reminds families that they should be focussed on spending time with the ones they love this Christmas in its latest offering for Sainsbury's supermarket.

The stop-frame animation helmed by Sam Fell and written by Flight of the Conchords' Bret McKenzie relies on comedian-cum-talk show host James Corden to sing the ad's theme song and intricate puppetry to tell the story.  

This year's ad raises money for Great Ormond Street Hospital, in a bid to get families together over the festive season. Use the #ChristmasIsForSharing hashtag to air your views on the spot and stay tuned for a Q&A with agency creatives and Fell later today.