ProForm: Do What Moves You; Emmanuel Ofosu Yeboah

Emmanuel Ofosu Yeboah, the noted activist, para-athlete and humanitarian, is undertaking another heroic bike ride to raise funds for his foundation in his native Ghana and raise awareness for disabled people everywhere. His latest journey of grit, determination and courage kicked off on Oct. 1 just outside of Dallas and concluded when he rode into Washington D.C. just over three weeks later.

A portrait of Ofosu Yeboah's total commitment to his cause can be seen in the film above, one of a series of TV and online spots written and directed by FANCY Content’s Ed McCulloch for ProForm, the  fitness gear and equipment manufacturer. The work captures Emmanuel’s single-minded focus by showing the grueling preparation that goes into his training regimen, all the while backed by a revealing voiceover that puts his efforts into sharp context.