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Three Mobile – Three: The Girl and the Cloud

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Dublin-based agency Boys and Girls has just released the Christmas spot for their client, mobile provider, Three. A continuation of their previous Christmas campaign, Perfect Surprise, this new iteration, The Girl and the Cloud, is a beautiful, animated film which follows the relationship between a young girl and a cloud brought home for her by her parents. 

“The creative idea came from a single thought," says Rory Hamilton, ECD at Boys and Girls. "If a child got a snow cloud for Christmas, what would their year be like together?” Once that thought arrived, the story of the The Girl and The Cloud began to take shape, becoming something that the team started to feel couldn’t fit in a single commercial. So, together with Three, the agency also decided to write and produce a children’s book, the proceeds from which will go to children's charity, Barnardo's.

 

 

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