Norwegian Labour Inspection Authority: Mother
Mumma knows best as this spot about truck drivers doing the distance proves from Bacon director.
Credits
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- Production Company Bacon
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Credits
powered by
- Production Company Bacon
- Post Production Bacon X
- Editor Marcus Kryler
- Director of Photography Daniel Voldheim
- Executive Producer Magne Lyngner
- Creative Morten Borgestad
- Creative Trygve A. Tonnessen
- Director Tarik Saleh
- Producer Ola Narum Berg
- Colourist Julien Alary
Credits
powered by
- Production Company Bacon
- Post Production Bacon X
- Editor Marcus Kryler
- Director of Photography Daniel Voldheim
- Executive Producer Magne Lyngner
- Creative Morten Borgestad
- Creative Trygve A. Tonnessen
- Director Tarik Saleh
- Producer Ola Narum Berg
- Colourist Julien Alary
We all know that mumma knows best, but it's rare that you'll meet someone who takes her advice so literally.
In a new campaign from Oslo-based agency Geelmuyden Kiese for the Norwegian Labour Inspection Authority - the governing body the supervises the implementation of healthy work practices - and the social partners, Bacon director Tarik Saleh follows a Polish truck driver who's mother joins him as he makes the long distance journey through Norway.
Having her on the road obviously makes him a better driver and allows for subliminal preaching about the importance of safe driving. The use of classic Polish folkloric songs as the spot's backdrop acts as a perfect accompaniment to the PSA.
Connections
powered by
- Agency Geelmuyden Kiese
- Post Production Bacon X
- Production Bacon Oslo
- Creative Morten Borgestad
- Director Tarik Saleh
- Director of Photography Daniel Voldheim
- Editor Marcus Kryler
- Executive Producer Magne Lyngner
- Producer Ola Narum Berg
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