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Volkswagen – Volkswagen: Barry Openshaw

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Created by adam&eveDDB for Volkswagen, this touching commercial highlights the emotional bond families often have with their cars, without ever noticing it.

Directed by Amanda Blue through Tantrum Productions, the heartfelt spot tells the beautifully nostalgic story of Barry Openshaw and his father's golden VW Beetle. Openshaw reminisces about holidays spent in the car and the memories intrinsically-linked to the vehicle, before being reunited with the hatchback for one last time.

The spot ties into the brand's #YourVW social campaign which aims to share stories of owners' fondest memories with their cars.

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