shots Awards 2016 Winners: The Work
All the work that won at last night's shots Awards ceremony in London is available to view here.
Last night [Wednesday November 9] saw a selection of the best campaign work launched by brands and advertisers, awarded for outstanding creativity and innovative execution over the past year.
Below is a list of the specific work that picked up prizes at the shots Awards 2016, held at The Brewery London, work which was initially nominated by the shots editorial team before going on to be judged by a professional panel of industry experts from the global advertising community.
Huge congratualtions to all of those who picked up awards at the event.
To see the list of people and companies that won, click here.
Best Use of Animation in a Commercial
Gold: The Spanish Lottery Justino
Agency: Leo Burnett Madrid
Production: Passion Pictures
Director: againstallodds
Silver: Sainsbury's Mog's Christmas Calamity
Agency: AMV BBDO London
Production: Outsider London
Director: James Rouse
Post: Framestore London
Bronze: Sky Q Fluid Viewing
Agency: Brothers and Sisters London
Production: Biscuit London
Director: Johnny Green
Post: The Mill London
Branded Entertainment of the Year: One-Off Project
Gold: Netscout Lo and Behold; Reveries of a Connected World [trailer below]
Agency: Pereira & O'Dell New York
Production: Saville Productions LA
Director: Werner Herzog
Silver: OK Go Upside Down & Inside Out
Agency: TUTKOVBUDKOV Moscow
Production: Bob Industries LA
Directors: Trish Sie; Damian Kulash
Bronze: H&M Becoming Beckham
Agency: adan&eveDDB London
Production: Sonny London
Director: Fredrik Bond
Branded Entertainment of the Year: Series
Gold: momondo The DNA Journey
Agency: NoA/&Co Copenhagen
Production: Bacon Copenhagen
Director: Jeppe Ronde
Silver: Nike Women Margot vs. Lily
Agency: Wieden+Kennedy Portland
Production: RSA Films LA
Director: Tricia Brock
Bronze: GQ and Burberry The Night Before
Production: Rattling Stick London
Director: Sara Dunlop
Best Use of Sound Design in a Commercial
Gold: Channel 4 We're the Superhumans
Agency: 4Creative London
Production: Blink London
Director: Dougal Wilson
Sound Design: Factory London
Silver: The National Autistic Society Too Much Information
Agency: Don't Panic London
Production: Great Guns London
Director: Josh Trigg
Sound Design: Jungle Studios London
Bronze: Save The Children Still the Most Shocking Second a Day
Agency: Don't Panic Lodon
Production: Stink London
Director: Tom Green
Sound Design: Factory London
Best Use of Music in a Commercial Sponsored By:
Gold: Channel 4 We're the Superhumans
Agency: 4Creative London
Production: Blink London
Director: Dougal Wilson
Music: Leland Music London
Silver: adidas Originals Your Future Is Not My Future
Agency: Johannes Leonardo New York
Production: RSA London
Director: Terence Neale
Music: Squeak E Clean New York
Bronze: Google Android Monotone
Agency: Droga5 New York
Production: Reset Content New York
Director: Jonathan Glazer
Music: Soundtree London
Charity/PSA Campaign of the Year
Gold: Donate Life The World's Biggest Asshole
Agency: The Martin Agency Richmond
Production: Furlined LA
Director: Speck & Gordon
Silver: Save The Children Still the Most Shocking Second a Day
Agency: Don't Panic London
Production: Stinkfilm London
Director: Tom Green
Bronze: Care Dear Daddy
Agency: Schjaerven Oslo
Production: Tangrystan Prodcuctions Oslo
Director: Jakob Strom
TV Commercial of the Year (up to 60 seconds)
Gold: Doritos Ultrasound
Agency: Cummins & Partners Melbourne
Production: Mr Smith Melbourne
Director: Peter Carstairs
Silver: The Times and Sunday Times Heart of the Story
Agency: CHI & Partners London
Production: Rattling Stick London
Director: Ivan Bird
Bronze: Stella Artois Sebastian
Agency: Mother London
Production: Riff Raff Films London
Director: Francois Rousselet
Best Use of Outdoor: Billboards
Gold: Tate Britain 500 Years of Stories
Agency: Grey London
Silver: Obi & Co. Deutschland Gap Map
Agency: Jung von Matt Hamburg
Bronze: BMW Crying Billboard
Agency: Jung von Matt Hamburg
Best Use of Outdoor: Digital
Gold: Lockheed Martin Field Trip to Mars
Agency: McCann New York
Production: Framestore New York
Silver: HSBC A Living River
Agency: J. Walter Thompson London
Production: J. Walter Thompson London
Director: Jonathan Terry
Bronze: Morgan Stanley Digital Signage
Agency: Bloomberg Marketing Studio New York
Production: Framestore London
Directors: Lutz Vogel; Robin Carlisle
Online Film of the Year: Up to Two Minutes
Gold: Save The Children Still the Most Shocking Second a Day
Agency: Don't Panic London
Production: Stink London
Director: Tom Green
Silver: Virgin Media 9.58 Seconds
Agency: BBH London
Production: Academy London
Director: Seb Edwards
Bronze: Pearl & Dean Tumbleweed Trainer
Agency: Brothers and Sisters London
Production: Pulse London
Director: thirtytwo
Online Film of the Year: Over Two Minutes
Gold: Kenzo My Mutant Brain
Production: MJZ LA
Director: Spike Jonze
Silver: H&M Becoming Beckham
Agency: adam&eveDDB London
Production: Sonny London
Director: Fredrik Bond
Bronze: Nike The Switch
Agency: Wieden+Kennedy Portland
Production: Rattling Stick London
Director: Ringan Ledwidge
Experiential Campaign of the Year
Gold: Lockheed Martin Field Trip to Mars
Agency: McCann New York
Production: Framestore New York
Silver: Art Institute of Chicago/airbnb Van Gogh, The Bedroom
Agency: Leo Burnett Chicago
Production: Revenswood Studio Chicago
Bronze: Orangina The Upside Down Can
Agency: BETC Paris
Production: Lumini Paris
Interactive Campaign of the Year
Gold: Lockheed Martin Field Trip to Mars
Agency: McCann New York
Production: Framestore New York
Silver: GEICO Fast Forward: Hike
Agency: The Martin Agency Richmond
Production: Framestore New York
Director: Nick Ball
Bronze: Nike Football Pro Genius
Agency: AKQA London
Production: AKQA London
TV Commercial of the Year (over 60 seconds)
Gold: Channel 4 We're the Superhumans
Agency: 4Creative London
Production: Blink London
Director: Dougal Wilson
Silver: Under Armour Rule Yourself: Michael Phelps
Agency: Droga5 New York
Production: Epoch Films LA
Director: Martin de Thurah
Bronze: Proctor & Gamble Strong
Agency: Wieden+Kennedy Portland
Production: Rattling Stick LA
Director: Jeff Nichols
Integrated Campaign of the Year
Gold: Krylon The First Ever Pinterest Yard Sale
Agency: Deutsch New York
Production: Deutsch New York
Director: Harold Einstein
Silver: momondo The DNA Journey
Agency: NoA/&Co. Copenhagen
Production: Bacon Copenhagen
Director: Jeppe Ronde
Bronze: Temptations Catterbox
Agency: adam&eveDDB London
Production: Acne London
Director: Joakim Behrman
To see the people and companies that won, click here.
Click here to see the winners, shortlists and jury panels in full for the shots Awards 2016.
