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Aldi – Aldi: Christmas Carrot

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Who knew that a carrot could be so important?

At Christmas, the focus is often on the meat, the minced pies or the mulled wine, yet rarely, does a brightly-coloured vegetable dominate the dinner table.

Yet in this endearing spot from McCann London for low-cost supermarket aldi, Kevin the carrot takes centre stage and proves that he has the strength to pull Santa's sledge forward and make Christmas a success.

The spot is helmed by Kylie Matulick and Todd Mueller via Psyop/Stink.


Watch some outtakes from the casting process:


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