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Aldi: Christmas Carrot

Kevin the carrot takes centre stage in this Christmas campaign for low-cost supermarket aldi.

by shots on 7^th November 2016

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Aldi – Aldi: Christmas Carrot

Credits

Agency McCann London
Production Company Stink Films London

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Credits

Agency McCann London
Production Company Stink Films London
Agency Producer Lucy Moore
Executive Creative Director Rob Doubal
Executive Creative Director Neil Lancaster
Executive Creative Director Dave Price
Creative Clive Davis
Creative Andy Fenton

Director Todd Mueller
Director Kylie Matulick

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Who knew that a carrot could be so important?

At Christmas, the focus is often on the meat, the minced pies or the mulled wine, yet rarely, does a brightly-coloured vegetable dominate the dinner table.

Yet in this endearing spot from McCann London for low-cost supermarket aldi, Kevin the carrot takes centre stage and proves that he has the strength to pull Santa's sledge forward and make Christmas a success.

The spot is helmed by Kylie Matulick and Todd Mueller via Psyop/Stink.

Watch some outtakes from the casting process:

Connections

Agency McCann London
Production Stink Films London
Production Psyop NY
Agency Producer Lucy Moore
Director Kylie Matulick
Director Todd Mueller
Executive Creative Director Dave Price
Executive Creative Director Neil Lancaster
Executive Creative Director Rob Doubal

Unlock this information and more with a Source membership.

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