Morrisons: Morrisons Makes It

Morrisons released the first of two Christmas ads – created by Publicis London – on its Facebook page yesterday, with a follow-up appearance on TV today.

Happy shoppers, check; twinkley tree, check; snowy front gardens in suburbia, check; a mountain of emerald sprouts and a glistening turkey – this year’s yuletide offering from the supermarket chain presents all the traditional trappings of a typical British family celebration.

Directed by Neil Gorringe through Moxie Pictures, the story follows a young boy boning up on various Xmas-related facts in preparation for a post-Christmas lunch, Trivial Pursuit showdown with his cuddly Grandad. Conventional but cosy.

The second film will also focus on food's role in the festive season, showing the family trying to find unusual places to store all the grub and drinks. The TV spots are to be accompanied by radio, outdoor, press and digital activations.