Mouse McCoy joins BULLITT

Los Angeles-based filmmakers' collective and creative studio BULLITT has signed director Mouse McCoy to its roster. McCoy’s recent campaign for Hot Wheels: For Real helped define the brand, as it garnered 4 billion media impressions and broke three Guinness World Records, as well as earnt a Gold Lion and Clio Gold. He has also helmed commercials and branded entertainment projects for Lexus, BMW, Ford, Audi, Toyota and more, often employing ground-breaking technology to the storytelling process.