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Toronto Maple Leafs: Stand Witness

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It's always astonishing what you can learn from different generations.

This idea forms the narrative of a spot helmed by Ian Pons Jewell to promote Canada's ice hockey team, Toronto Maple Leafs.

Created by Sid Lee, the spot uses a series of beautifully-shot images, dramatic lighting and a husky voiceover to emphasise the effect that the team's successes have on individuals.

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