Just Dance 2017: You Never Know Someone...
Get to know someone better by dancing with them, says this new campaign from BBDO Paris.
Credits
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- Production Company Henry
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Credits
powered by
- Production Company Henry
- Director of Photography Laust Trier Mork
- Art Director Benjamin Davidson
- Copywriter James Gebler
- Agency Producer Morgane Bohn
- Executive Creative Director Matthieu Elkaim
- Executive Producer Jean Luc Bergeron
- Head of Production Julien Sanson
- Director Julius Metoyer
- Director Will Hoffman
Credits
powered by
- Production Company Henry
- Director of Photography Laust Trier Mork
- Art Director Benjamin Davidson
- Copywriter James Gebler
- Agency Producer Morgane Bohn
- Executive Creative Director Matthieu Elkaim
- Executive Producer Jean Luc Bergeron
- Head of Production Julien Sanson
- Director Julius Metoyer
- Director Will Hoffman
For the release of Just Dance 2017, Ubisoft and BBDO Paris conducted a survey in several European countries, in collaboration with OpinionWay, about the social power of dance.
According to the study, 45 per cent of Europeans say they discovered - or rediscovered -someone they thought they knew, by dancing with them, and 75 per cent of Europeans think that dancing is a good way to break the ice and make friends.
This revelation is at the centre of the new international ad campaign, You Never Know Someone Until You Dance With Them which features three spot, Agatha [top], Bill and Sarah [both below]. The campaign was directed by Julius Metoyer and Will Hoffman through Henry Paris.
Connections
powered by
- Agency BBDO Paris
- Production Henry
- Director Julius Metoyer
- Director Will Hoffman
- Director of Photography Laust Trier Mork
- Executive Creative Director Matthieu Elkaim
- Head of Production Julien Sanson
Unlock this information and more with a Source membership.
