La Primitiva: You Don't Know But You Do Know

Statistically we're more likely to be struck by lightning than win the lottery - but that hasn't stopped us all dreaming of the hot tubs, yachts and fast cars we'd indulge in if our numbers came up.

Not that we'd admit to it, mind...

It's a premise that's exploited to mildly entertaining effect in this spot out of Publicis Spain for La Primitiva, one of Spain's many lotteries. Director Martin Jalfen goes for deadpan humour in the 30-second ad, which sees a man claim to his friend that he has no idea what he'd do if he won the jackpot - though his imagination tells a rather different story.