Virgin Trains: Do It Better

Aiming to persuade people to reconsider their travel options, TMW Unlimited have created two risqué online films for Virgin Trains, featuring couples appearing to discuss their sex lives.

Confessing to more and more saucy adventures – “There was a guy up my backside the whole time” and “Dan and Emma joined us last time, that worked out really well for us,” it finally becomes clear that what is actually being discussed is choosing the enhanced pleasure afforded by train travel over driving or budget airlines travel.

Comedy director Nick Collett of Salt.TV directed the two sixty second films: Train vs Car and Train vs Plane (see below), which both launch today across Facebook and AOL’s ad serving platforms.

The campaign ticks the diversity boxes by featuring both mixed-race and gay couples and furthermore, offers a good old-fashioned cheeky chuckle.