Design Museum Gets a Makeover With New Film

London based creative agency Gravity Road today releases a new film which will spearhead an integrated campaign to re-launch the new Design Museum.

The film, which will be shown in UK cinemas for two weeks from today, features a montage of the most critically acclaimed designs from the E-Type Jaguar through to adidas’ ground-breaking Ocean trainers.

The film, called Opening and Closing, positions the new Design Museum as 'the museum that never closes', to highlight the fact that design is something that surrounds our lives every minute of the day.

The film is soundtracked by the iconic Blue Monday by New Order, the biggest selling 12-inch vinyl of all time. Peter Saville’s die-cut sleeve opens the film and is followed by an array of iconic items from cool classics, such as the BMW i8 and a Paul Smith tie, to ground-breaking inventions like the Peek Eye scanner that allows eye scans to be undertaken on a smart phone, through to the lifesaver syringe which changes colour when it has been used. 

The campaign aims to help people understand the fact that we’re surrounded by design every day and how vital it is to the modern world; from the mobile phone and traffic lights, to fashion pieces and even toasters.

The film was directed by Daniel de Viciola and produced by Gravity Road and Friend Productions.

“We’ve been with the Design Museum every step of the way over the last two years and feel this film and campaign really captures the spirit, personality and intent of their Kensington launch," says Gravity Road founding partner, Mark Eaves. "Plus, we got to use Blue Monday which made this fanboy very happy.”