Work
Apple iPhone: Balloons
A Balloon floats gracefully through New York in this serene Apple spot by TBWA/Media Arts Lab
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Credits
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To promote the latest iteration of Apple's iPhone, the brand enlisted TBWA/Media Arts Lab to create this soothing spot.
Based on the 1956 classic French film The Red Balloon by Albert Lamorisse - which also inspired the iconic painting by UK graffiti artist Banksy - the commercial sees a balloon float without a care through a bustling city.
The spot was created to promote the new expressive messaging features available with the brand's latest software update.
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- Agency TBWAMedia Arts Lab
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