Audi A3: Press Start

DDB Spain’s recently released ad for the new Audi A3, oozes class with its series of beautifully produced cinemagraphs (animated GIF type effect merging video and photography).

The spot plays with the ideas of favourites – your favourite city, restaurant, hairdresser, shoes etc and makes the point that to try something other than your usual preferred option – including, of course, your motor – is the cool thing to do. It’s a phenomenally simple idea, but is executed so well by director Marc Corominas, of Blur Films, that the viewer is happy to go along for the ride.

The campaign covers TV, print, outdoor and online marketing that includes a partnership with Trip Advisor to create pulsastart.es, a website that generates routes comprising the highest rated Spanish attractions.  

For more from Spain see shots issue 165 out now.