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adidas: Sport Needs Creators

Hard work and ambition aren't enough according to adidas in this new spot from 72andSunny.

by shots on 9^th September 2016

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Adidas – adidas: Sport Needs Creators

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Agency 72andSunny USA/United States of America

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Agency 72andSunny USA/United States of America

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You may have the talent, you may have the ambition, but that's not always enough as this new spot for adidas proves.

Created by 72andSunny, the spot calls on athletes to not only work hard but to also embrace their eccentricities... After all, hard work needs creativity to be successful.

Featuring a host of US sports stars, the campaign forms the final part of the SPORT 16 series that builds on the belief that all athletes are here to create.

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Agency 72andSunny USA

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