Ted Baker: Mission Impeccable

Fans of Bond and Bourne are in for a treat with this new short film for Ted Baker's autumn/winter 2016 collection, which ticks every spy cliche in the book and bears the unmistakeable touch of executive producer Guy Ritchie.

Directed by Crowns & Owls (now repped by Iconoclast UK) the action opens on a security breach at T.E.D's headquarters: dastardly double-agent Victor Voile has scarpered with confidential fabrics and it's down to T.E.D's top field officers to avert a couture catastrophe. 

The shoppable version of the film features Wirewax technology so consumers can 'spy it and buy it', and is part of an ambitious campaign encompassing a social media takeover masterminded by digital agency Poke and voice-activated interactive window displays developed in collaboration with Google's in-house creative agency, Zoo.

For more insight on the campaign, see our Q&A with Crowns & Owls and Nik Roope of Poke.