ITV/The National Lottery: I Am Team GB

The National Lottery – ITV/The National Lottery: I Am Team GB

Credits

Agency Art & Graft

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Credits

Agency Art & Graft
Sound Design Grand Central Recording Studios (GCRS)
Art Director Stephen Middleton
Executive Creative Director Tony Pipes
Executive Producer Jemma Cassey
Animation Director Clement Bolla
Creative Coline Bigelow
Creative Guitty Mojabi

Creative Jim Wheeler
Creative Stephen Middleton
Producer Tom Bromwich
Creative Director Mike Moloney

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Here’s a chance to banish Brexit blues and ponder the notion of ‘togetherness’ as The National Lottery and ITV, with ITN Productions, release a jaunty integrated campaign encouraging us to unite in backing Team GB at the 2016 Olympics.

Created by London-based design studio Art & Graft, the beautifully animated spots are inspired by the paintings of Norman Wilkinson and, together with print ads and OOH, will follow the build-up to the Olympics' opening ceremony on 5 August and the I Am Team GB event on 27 August.

Outlining how Camelot is a key funder of Team GB, The Road to Rio film follows a flock of avian-style lottery tickets flying around UK top spots, from Dover’s iconic cliffs to the Angel of the North, transforming the equipment and kit of the heroic training athletes it encounters.

The I Am Team GB promo (below) urges folks to get involved in the UK’s biggest sports day on 27 August. Following the Olympic Games in Rio, this homecoming event hosted by Camelot and ITV, will comprise a bunch of fun free sporting events across the nation.