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Cannes 2016: Tham Khai Meng On Creativity

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How can we stop the drip-drip-drip of young talent leaving the ad industry from becoming a flood? What was the most creative campaign at Cannes this year? And at the end of the day, do awards even matter?  

shots caught up with Ogilvy & Mather's global CCO, Tham Khai Meng, in Cannes to pick his brain on these and other burning issues. 

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