Nivea: Sunslide

Last year sun cream manufacturer Nivea joined forces with FCB Brazil to create an innovative OOH campaign to educate toddlers and kids about the need to protect their skin from the sun in a fun and practical way.

This year the agency's Cape Town office has continued the work of keeping children safe in the sun with a campaign that sees the brand construct a massive waterslide - the Sunslide - complete with 50 litres of sun cream and hundreds of sprayers which covered the kids in cream as they slide down.