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Bankia: Immortales
Being self-employed sometimes requires superhuman resilience, as this witty spot for Bankia shows.
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Credits
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- Post Production La Posta
- Post Production MARTE
- Post Production Sirena Digital
- Executive Creative Director Lucas Paulino
- Executive Creative Director Angel Torres
- Executive Producer Ramon Corominas
- Creative Maria Jose Corraliza
- Creative Susana Valverde
- Head of Production Hector Palacio
- Director Jonathan Gurvit
- Producer Eva Bencomo
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Credits powered by
Credits
powered by
- Post Production La Posta
- Post Production MARTE
- Post Production Sirena Digital
- Executive Creative Director Lucas Paulino
- Executive Creative Director Angel Torres
- Executive Producer Ramon Corominas
- Creative Maria Jose Corraliza
- Creative Susana Valverde
- Head of Production Hector Palacio
- Director Jonathan Gurvit
- Producer Eva Bencomo
Self-employed people may seem like superhumans - but they 'get hit in the pocket the same as you', says Bankia in its latest campaign.
Created by Madrid agency El Ruso de Rocky to promote the Spanish bank's special benefits for self-employed customers, the ad pays tribute to their strength and resilience against life's setbacks, from an asbestos-fingered father pulling out eggs from a pan of boiling water to a farmer who survives being struck by lightning.
The spot was helmed by Jonathan Gurvit and produced by Primo Madrid.
Connections
powered by
- Agency El Ruso de Rocky
- Post Production La Posta
- Post Production MARTE
- Post Production Sirena Digital
- Production Primo Madrid
- Director Jonathan Gurvit
- Executive Creative Director Angel Torres
- Executive Creative Director Lucas Paulino
- Executive Producer Ramon Corominas
- Head of Production Hector Palacio
- Producer Eva Bencomo
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