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ROC Live Life Loud: Tea Vs. Selfie

Enjoying a nice cup of tea is the true challenge for Cristiano Ronaldo in this spot for ROC.

by shots on 16^th March 2016

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ROC Live Life Loud – ROC Live Life Loud: Tea Vs. Selfie

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Global footballing superstardom definitely has its drawbacks as this stunt by ROC Live Life Loud proves.

Featuring Real Madrid forward, Cristiano Ronaldo, the spot sees the footballer trying to enjoy a cup of tea while swarms of fans interrupt him for a selfie. Each time his tea drinking is halted an on-screen scoreboard is updated and unfortunately for the footballer, his tea drinking doesn't stand a chance.

The spot was created for ROC Live Life Loud, (which the player models in the ad) and in partnership with branding and retail expert Incubrand and leading digital content company Shareability, which markets audio technology and mobile accessories with Monster Products.

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Production Shareability, Los Angeles

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