Sony Action Cam: Turtle Cam

"The brief from Sony was to capture the quality of the Action Cam’s slow-motion," says weirdly wonderful directing duo Lernert & Sander. "The camera is so simple to use that it could even be used by a turtle, which is how the concept came about.” Obviously.

The resulting 60-second digital spot sees five turtles (actually, custom designed robotic puppets) riding a range of dogs across a finish line as they're filmed in slow-motion. Naturally.

The film was concepted by Lernert & Sander and Morihiro Harano of Mori Inc, with production from Hornet Inc and Stinkdigital.