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Inspiring The Future – Inspiring the Future: Redraw the Balance

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MullenLowe London has just released a new film which which highlights how gender stereotyping can begin at an early age. Directed by Matt Huntley through Burger Films, the pro-bono two minute spot for charity Inspiring the Future was shot on location at Whitstable Junior School in Kent with 20 children between the ages of five and seven. In it we witness the children being asked to draw a firefighter, a surgeon and a fighter pilot with the results showing children's preconceptions.

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