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Marukome: Definition of Japanese Kawaii
Expect the unexpected in this fantastic - and fantastical - spot for Marukome miso soup from Dentsu.
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Credits
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- Agency Dentsu Inc.
- Production Company Tohokushinsha Film Corporation
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Credits
powered by
- Agency Dentsu Inc.
- Production Company Tohokushinsha Film Corporation
- Editing Company Cutters
- Editor Eri Sawatari
- Editor Sojiro Kamatani
- Director of Photography Senzo Ueno
- Art Director Nao Hirano
- Copywriter Yusuke Sato
- Production Manager Akinori Kajima
- Director Eri Sawatari
- Director Sojiro Kamatani
- Producer Shota Sawabe
- Producer Daiji Yoshida
- Colourist Ben Conkey
Show full credits
Credits powered by
Credits
powered by
- Agency Dentsu Inc.
- Production Company Tohokushinsha Film Corporation
- Editing Company Cutters
- Editor Eri Sawatari
- Editor Sojiro Kamatani
- Director of Photography Senzo Ueno
- Art Director Nao Hirano
- Copywriter Yusuke Sato
- Production Manager Akinori Kajima
- Director Eri Sawatari
- Director Sojiro Kamatani
- Producer Shota Sawabe
- Producer Daiji Yoshida
- Colourist Ben Conkey
8-bit computer graphics, pom-poms, over-sized origami elephants, Barbie-like dolls, ping pong... they're just some of the things which feature in this brilliantly bizarre spot from Dentsu Tokyo for Marukome miso soup. I know! Heinz needs to up its game.
Directed by Sojiro Kamatani and Eri Sawatari through Tohokushinsha Film Corporation the two-and-a-half-minute spot is a brilliant, colourful, confusing assault on the senses, one for which the art director really earned their money.
Connections
powered by
- Agency Dentsu Inc.
- Editing Company Cutters
- Production Tohokushinsha Film Corporation
- Producer Daiji Yoshida
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