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Cognac brand Hennessy has joined forces with DDB Paris and DDB Shanghai for a 'sensorial journey', helmed by celebrated Drive director Nicolas Winding Refn.

Produced by Stink Paris, the mesmerising film is broken into seven chapters representing the seven tasting notes of the XO cognac - Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches and Infinite Echo.  

For an even trippier experience, download the accompanying VR experience, developed by Stinkdigital and viewable on Google Cardboard, here.

 

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