Guinness: Rudimental; Hammond's Legacy

As part of their Made of More campaign Guinness has released the first part of a four episode branded content campaign looking at the cultural influnce of US record producer, John Hammond.

Hammond, who was first featured in the brands Intolerant Champion spot (above), was an American record producer, civil rights activist and music critic from the 1930s to the early 1980s.

Hammond is said to have been instrumental in furthering the careers of countless artists including Bob Dylan, Bruce Springsteen Billie Holiday, Aretha Franklin, George Benson and many more.

In the first episode of the series, which was produced and created by LoveLive, UK drum and bass group Rudimental talk about the effect Hammond had on their career and their musical style.

Other artists set to appear in future episodes, to be posted weekly on the Guinness site, inlcude Lianne La Havas, Lady Leshurr and Foals.