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New York City FC – New York City FC: 2016 Jersey Reveal

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New York-based advertising agency Johannes Leonardo was recently named agency of record for New York City FC, and has since created this kit launch for the club.

Produced by Greenpoint Pictures and helmed by Logan Roos the work was created to remind fans that they are the key to the club. With that in mind four fans were filmed thinking they were taking part in a documentary, but instead were surprised at their places of work by players David Villa, Andrea Pirlo and Kwadwo Poku, who revealed the new shirts.

New York City FC will wear the new 2016 secondary jersey for the first time in a pre-season game against the Montreal Impact on Wednesday 17 February 2016.

 

 

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