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Prius – Toyota Prius: The Longest Chase

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  • Associate Creative Director Verner Soler
  • Director of Content Production
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Lance Acord and Saatchi & Saatchi LA are behind this Super Bowl spot for Toyota Prius, a second one for the car brand after Terri Timely's Heck on Wheels. This spot sees some unusually nice bank robbers on the lam from the law in a Toyota Prius. Cue a loooooong chase, due to the Prius' low fuel consumption, and global notoriety for the 'Pruis 4'. 

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